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SailGP Technologies:
Innovation beyond the sport.
Date2021
LocationLondon, UK
Type#Branding #Typography #Animation #Technology
Developing future technologies beyond sailing.
Driven by the mission ‘High Performance, Sustainable Innovation,’ SailGP Technologies is a purpose-led company. From custom software solutions to composites engineering, the company is branching out beyond the sea.
We wanted to create a brand identity that highlighted technical prowess over nautical experience. The central node, expanding and retracting into an expansive matrix reflects a constant finger on the pulse. Every aspect of this evolving landscape is seamlessly connected.
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High Performance, Sustainable Innovation.
Typography and art direction culminate to strengthen the company’s focus on applied technologies. A pared back colour palette flexes to work for a complex network of specialties: from aero & hydro dynamics modelling to metal machining and composite production.
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