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Giving sailing a new edge.

LocationLondon, UK
Type#Identity #Naming #Brand Language #Environmental #Digital

A revolution in sailing.

Set to re-define the sport with a completely new global sports series, SailGP features bold, cutting-edge technology and awe-inspiring athleticism. Taking place in some of the world’s most iconic city waterfronts, athletes from rival nations race head-to-head on newly developed F50 wingsailed catamarans, which fly above the water on wave-piercing hydrofoils at speeds of over 50 knots (60 mph).

Inspiring the next generation.

SailGP Inspire was created to bring sailing into young communities around the world. Sailing is not easily accessible to all children, and this programme is striving to change that. We developed a sub brand adapted from the design language of the parent brand, while injecting a youthful edge. Through dynamic gradients and a new mascot we’ve named Sol, SailGP Inspire is leading a new generation of sailors.

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