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Building a home for real life.

LocationDorchester, MA
Type#Branding #Brand Strategy #Brand Identity #Placemaking #Interior Branding #Signage #Wayfinding #Art Direction #Copywriting

A place for real people.

Based in Dorchester, Massachusetts, DotBlock is joining a neighborhood of constant change. Founded on the strong belief that we should be designing a space and experience that feels at home in Dorchester’s diverse, multicultural community and rich history, DotBlock is home to those who crave real life and are hungry for new experiences.

Designed with community in mind.

Concepts were based on creating an environment to engage residents with the local area: highlighting the rich art, food, and cultural joys unavailable anywhere else.

Quiet, respectful appreciation.

The DotBlock makers mark is a timeless, discrete sign of quality, inspired by the character and dedication innate to craftsmanship. From color palette to interior design principles, materiality underpinned everything to express warmth, thoughtfulness and consideration.

The first step in offsetting gentrification is to acknowledge what is happening, and how to alleviate its effects for the local community.

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