Mid-century design meets culture.
Where design, culture and play collide.
Our hotel identity was inspired by The Sarasota School of Architecture. This movement adapted European Modernism to the culture and climate of sub-tropical Florida from the 40’s to 60’s. The Modern’s dynamic logo expands and contracts to fit various formats and experiences.
A playful illustration style captures vacation moments in the style of mid-century architects, such as Paul Rudolph or Victor Lundy.
A Tiki supper club.
Rudolph’s is the hotel restaurant inspired by Sarasota supper clubs of the 1950’s and 60’s. The dining experience references a beachy Tiki subculture. And its identity fits in seamlessly with The Modern’s overarching aesthetic.