The Fenway:

The Fenway is a neighborhood in Boston marked by rapid change and progress. Through an identity refresh, we shift from a straight-talking, no-nonsense personality to a more refined interpretation that syncs better with the area’s modern consumers. From giants in life sciences to cultural destinations like Time Out Market, The Fenway isn’t easily pigeonholed.

Our new identity better encapsulates what “industrial” means today. Gritty doesn’t always equate to rough around the edges. It’s an appreciation for all things dynamic, fast-moving and authentic. Balancing a new era without abandoning The Fenway’s unique pioneering spirit. Bold graphic language using directional cues positions us a platform for the people: equal parts neighborhood guide, curator and digital hub.