Galeta:
We deal in dough.
Galeta is the UK’s fastest-growing wholesale bakery, supplying award-winning, handmade baked goods to more than 1,000 cafés, coffee shops, delis and restaurants nationwide.
The opportunity was to build a brand people would remember as much as the bakes themselves. Inspired by Galeta’s East London roots, we created a warm, witty and character-led identity that celebrated the joy behind every bake and transformed every touchpoint from packaging to website.
The result is a brand with a voice of its own that feels unmistakably human. One that brings joy to wholesale, stands confidently apart from the competition and feels every bit as handcrafted as the products it represents.
We know a guy.
Inspired by Galeta’s promise of next-day delivery, this mysterious figure keeps the nation’s cafés stocked with fresh bakes before the day begins.
Dressed in his signature hat and raincoat, he quietly appears across the brand as the face of reliability, craftsmanship and a little East London charm.
More than an illustration, he transforms a functional delivery promise into a memorable brand story—bringing warmth, wit and personality to every touchpoint.
After all, everyone knows a guy.
Baked with joy.
We created a new digital home for Galeta, bringing the warmth, craft and character of the brand to life online. The site combines rich storytelling with a seamless e-commerce experience, making it easy for customers to discover and order Galeta’s bakes across London and the rest of the UK.
Behind the scenes, tailored fulfilment journeys cater to different customer needs: next-day UK-wide delivery through Shopify, and London orders via REKKI, delivered overnight directly to businesses, ready for early-morning trade. Together, they create one simple, cohesive customer experience while giving Galeta the flexibility to grow.
